Your Exclusive Affiliate Program

  1. 1. Open Your Free Account
  2. 2. Get Your Tracking Codes
  3. 3. Receive Your Commission

Exclusive Program Advantages

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Bespoke deals

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Ongoing and engaging customer incentives

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The latest innovations in betting technology

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A wide range of creative assets on your site(s)

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Expert advice from our dedicated Affiliate Team

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First class Affiliate partnership

Terms & Conditions

About Parimatch

Founded as a retail bookmaker in Ukraine, Parimatch have enjoyed phenomenal growth to become a successful global online betting brand.

We’re renowned for being bold and energetic, with football, combat sports and Esports at the heart of what we do.

We’re proud to be the official betting partners of Chelsea FC and Leicester City Football Club, and we’ll continue to push boundaries, create partnerships and maintain growth in the global betting community.

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Latest News

Keep up to date on the latest news from the world of betting.


You've got loads of offers ready to be used immediately. Whether it be Sportsbook or Casino, there's plenty to put in front of your audience.

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Marketing tips

We've compiled a list of 10 Top Tips that will help any affiliate increase revenue:


Find Your Niche

In case you haven’t noticed, there’s a lot of competition out there. These days some affiliates are spending hundreds of thousands on advertising each month… so how do you compete? One word – niche. Don’t just set up a sports betting site – there are already thousands out there. Instead why not try a tennis or cricket site, or one for a particular player or competition?



You’re browsing the web. You go to a website with information on mobile phones and you see a banner there for ladies’ clothes…. would you click it? Well, unless you happened to be looking for ladies’ clothes at the time, then probably not (and why were you on a mobile phone site looking for ladies’ clothes?). Anyway, if the ad was for the newest and coolest mobile phone… would you click it? Conversions are always much higher when the content is relevant to the ad. It sounds simple, doesn’t it?


Content is King

This one is also very simple to understand. SEO and PPC advertising are all well and good but you want to drive as much organic traffic to your site as possible. Most search engines reward sites with well written editorial content – not just a collection of uninteresting marketing spiel with keywords randomly included. Of course, don’t completely ignore your standard SEO tactics, such as Meta tags and circular links but make sure that your website is something that people want to visit.


De-Clutter your Site

Research suggests that a site with only one or two banners will massively outperform a site with a higher number of banners. Rather than increase the number of overall clicks, too many banners will frighten away a potential referral…you don’t want to seem desperate now do you?



A professional looking site will always outperform an amateur looking one. In the days of identity fraud, spyware, viruses and other internet nasties a professional looking site helps you instil confidence in your visitors. On the contrary, a poorly designed site screams “get me out of here” to a first time visitor.


Invest is Best

We all want to live in a big house and drive a nice car one day. Well most of us. But we all have to start somewhere. It is always a wise decision to invest in PPC advertising to help drive visitors to your site and also look at registering with online directories.

If you have any friends that own other sites, why not get involved in a link exchange?

Investing any money made back into advertising will pay dividends in the long term.



RSS, blogs, email, Twitter, Facebook, forums, chat – communication will guarantee success.

Think of your website as a shop in the high street – you go in, you look around and you see a suit you like, but you don’t have the money to buy it right away and you leave.

Now compare the shop next door where you see the same suit and the salesperson inside takes your contact number, calls you a week later and offers to drive it to your house for a fitting…which would you buy? Exactly.

Engage the customer and they will engage you. Ignore the customer and they will ignore you.


Know your Customer

It’s vital that you understand your customer’s wants and needs. We provide you with all the stats you need, so look at which customers you convert well on.

Some sites perform well with casino customers, some with sports and some with poker. Understand which customers make you the most money and adapt your content and style to suit those customers.


Be Honest

Pop ups, spyware and other forced action marketing techniques only serve one purpose – to annoy!

These tactics can annoy visitors so don’t be surprised if they never come back.

There’s also no point in lying to your visitors – apart from being unethical in the first place, why exaggerate an offer if it’s going to discredit your website?

Keep it honest and transparent and you will be rewarded with trust.


The Need For Speed

Most search engines are now rating pages by their loading speed. This means that investment into a dedicated server hosting package is a worth investment; site downtime can really affect your Page Ranking.

Frequently Asked Questions


The Basics

It’s an independent website that promotes a merchant’s products or services. Affiliates earn commission every time a referred player generates revenue for one of our online gaming merchants.

An affiliate programme is a type of partnership between an online merchant and a website owner. As an affiliate you are paid a commission every time a customer is referred to us through your website and generates revenue.

A merchant/operator is any website that sells a product or service, accepts payments and fulfils orders.

A tiered affiliate programme allows you to make commissions from other affiliates you have recruited (your sub-affiliates)

Becoming an Affiliate

You can register via the Sign Up link on the homepage

It won’t cost you a thing, our affiliate programme is 100% free of charge.

How much you earn depends entirely on you. We offer a 30% revenue share.

You can have as many as you want, and you only need to sign up once to track multiple websites under one login. Our ‘Reports’ area in your affiliate account makes it easy to track traffic, referral and earning stats for each site.

The majority are, so there’s no reason yours shouldn’t. We will review your site to ensure its content is suited to our brand before we accept it. Of course, any sites of a pornographic or racially prejudiced in nature will be refused and the success of your application is at Parimatch Partners sole discretion.

Link Tracking and Account Management

Each link from your website to our products contains a unique tracking code. This code tracks impressions, clicks and records data such as registrations, purchases and activity by your referred customers at our site. This activity is visible in your ‘Reports’ area of your affiliate account.

Your tracking code is available in the ‘Marketing Tools’ section of your affiliate account after signing up

Your dedicated Parimatch Affiliate Team by emailing

You can change it at any time from your ‘My Accounts’ section of your affiliate account. Please notify us as well via email if you make any significant changes to your payment details or account ownership

Viewing Stats and Getting Paid

The ‘Reports’ section of your affiliate account details summaries of all your affiliate campaigns or a quick view summary of your overall activity.

Your affiliate stats for each product are updated daily.

In order to be paid for commissions each month you need to first login to your account and generate an invoice before the 15th of each month. We aim to make payments at the end of each month for the previous month’s activity.
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Contact Us

Meet the Team

Behind every profitable affiliate is an experienced Affiliate Team and our dedicated staff are there to support you on every step of the journey, whether you’re an amateur affiliate or partnership pro.

Meet the team who will be working to ensure your business prospers and remember, our success is your success.